Good storytelling is at the heart of breaking through the white noise and of making a genuine connection. It is more than the recounting of facts or the sharing of events. It is the art wrapping of often disparate ideas around a central theme in such a way that it takes an audience to a new, unexpected place. It is an essential in our community engagement toolbox. We tell the stories of student's blazing new paths, of teachers reaching new heights, and of alumni breaking new barriers. It isn't your local paper or news feed, and it isn't MacBeth, but it's somewhere in-between. Still not sure? Read our story about Logan Smith and you'll understand.